Case study / ZAL Crossfit
Crossfit club brand concept
Full branding concept for a crossfit club — from naming and visual identity to deep media development across all touchpoints.
OtherBrand IdentityPoster DesignEnvironmental GraphicsSocial Media
The challenge
Develop a bold, energetic brand identity for a crossfit club that stands out in the competitive fitness market.
Constraints
- Must feel powerful and energetic
- Brand system across physical and digital touchpoints
- Deep media development required
What we built
Global branding package: naming, logo, typography, color system, poster design, merch mockups, social media templates, and environmental graphics for the gym space.
Tech stack
- Brand Identity
- Poster Design
- Environmental Graphics
- Social Media
Results
Scope
Full brand systemUnverified
Deliverables
Logo to merchUnverified
Industry
FitnessUnverified
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