Cosmetics brand identity and packaging

The challenge

Create a distinctive beauty brand identity that communicates natural ingredients, premium quality, and stands out on both physical shelves and digital marketplaces.

Constraints

• Must feel premium yet approachable
• Packaging must work across multiple SKU variants
• Brand should translate across print, digital, and social media

What we built

Minimalist brand system built on botanical line art, muted teal palette, and serif typography. Delivered logo, monogram (VL), packaging templates for sachet and jar formats, product photography direction, and social media visual guidelines.

Tech stack

• Brand Identity
• Packaging Design
• Art Direction
• Photography